Although Us President, Benjamin Franklin, is often credited with inventing eyeglasses (he was the one who developed the first bifocal lens in the 1780′s), the first reading glasses were developed in Italy, as early as 1260. People continued to be fascinated by all things optical throughout the centuries that followed, then, in the mid-eighteen hundreds British scientist James Ayscough began to research tinted glass, and the possibility that such technology may be used to improve vision impaired eyesight. As successful as he was, it was not until 1929 that the idea that glasses could filter the sun’s rays was given any serious consideration. At that time, U.S. optical company, Foster Grant, began to develop the idea further, until finally, later that same year, the first ever pair of sunglasses were sold from a Woolworth’s store on the Atlantic City boardwalk.

Recognizing that the new technology could be beneficial to their pilots, the U.S. Army Air Corps asked another prominent American company, Bausch & Lomb, to develop eyeglasses that would protect the eyes from the dangers of the glaring sun, when flying.

It was U.S. eyeglass company, Ray-Ban, who really ran with the concept. In 1936, using the newly available polarized lenses, and a wide frame that offered maximum protection from the sheen of an instrument panel, Ray-Ban began to produce a lens that banned the sun’s rays. Some three years later, this model of sunglass so popular with pilots, became readily available to the American public. Ray-Ban ‘aviators’ were born.

As Americans came of age, so too did their eyewear. Throughout the war years Ray-Ban continued its working partnership with the Air Force, creating Gradient mirror lenses that managed to be both highly practical and fashionable at the same time. There was something about that American flyer in his tough brown leather flight jacket, whose sunglasses hid his eyes. Ray-Ban had just made sunglasses sexy.

Ubiquitous in the 1950′s, sunglasses became more than just eye protection. Worn by A-list celebrities in Vegas and Hollywood -stars whose every move was scrutinized and emulated all over the country- sunglasses became a fashion accessory, and Ray-Ban was quick to accommodate the growing trend for new designs and colorful frames, which they marketed to women in particular.

Keeping abreast of space-age technology, the company developed shatterproof lenses in the 1960′s and the popularity of sunglasses continued to rise when fashion icon Jackie Kennedy was often seen with her trademark, oversized frames. On the silver screen, sunglasses were becoming an essential part of any actor’s costume, with movie stars like Peter Fonda and Audrey Hepburn, playing stylish, sunglass-wearing, characters who were able to hide their eyes from the audience and remain convincing.

Ray-Ban continued to develop new styles and designs in the 1970′s and 1980′s: their ‘Wings’ model was indeed a forerunner to the very modern, half-frame, lens of today. In the era of American TV cop shows, like Starsky & Hutch, and Chips, the mirrored lenses once so popular in the 1940′s, began to reappear. Ray-Ban was retro.

Stylish and modern, funky and retro, Ray-Ban remains at the forefront of sunglass manufacturing to this day, no mean feat when one considers the competition out there. Undoubtedly, the company will continue to have staying power in the industry, because throughout the decades it has evolved with the nation to give people exactly what they want for their eyes: the reliable protection of a hi-tech pair of sunglasses, and the serious ‘cool’ of a damn sexy pair of shades.

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Choosing the correct eyeglass frame for your face shape can be as simple as following the three keys that the Vision Council of America (VCA) has set forth in their Envision Yourself Program. These three keys are as follows: The frame shape should contrast well with the face shape, the frame size should be in scale with the face size and eyewear should repeat your personal best feature (such as a light color frame to match blonde hair). There are seven basic face shapes according to the VCA and when you can fully understand which shape your face falls under, you will be one step closer to determining your perfect pair of eyeglasses. The seven face shapes are: base-down triangle, base-up triangle, diamond, round, square, oval and oblong. Also, a good optician can help you when choosing the perfect pair of eyeglasses by following these guidelines.

Overview of Face Shapes and Eyeglass Frames

As stated above, there are seven basic face shapes and you should always be aware of which face shape you have in order to determine which eyeglasses will suit you best. Making sure that you determine which face shape you have and that you choose an eyeglass frame to fit your shape, you will want to follow the subsequent guidelines. A round face has curved lines and the width and length are in the same proportions with no angles. For choosing the correct eyeglasses for a round face, you should try angular narrow eyeglass frames to lengthen the shape of your face and look for a set of eyeglasses that has a wider structure than long, such as a rectangular shape. An oval face is believed to be the perfect face shape due to its equal proportions.

To keep your faces physical balance, look for a set of eyeglasses that are as wide as the broadest part of the face. Base-down Triangle face shapes are narrow at the forehead and widen around the cheek and chin. To best proportion the top half of the face, choose an eyeglass that is wider in shape. A Base-up Triangle face has a wider top third and a narrow bottom third. To best adjust the scope of your face, chose a lighter color frame or possibly a rimless frame as these will draw less attention to the top third of your face.

A square face shape has a strong jaw line and a broad forehead while the width and length are generally in the same proportions. To make your face look longer, try narrow frames that have more width than depth. Diamond shape face structures are narrow at the jaw line and eye line while the cheekbones are generally wider. Even though this is the rarest face shape, you can still find eyeglasses to compliment it by choosing a frame that have detailed brow-lines or are rimless and possibly cat-eye shaped. The oblong face shape is commonly longer than it is wide and has a long straight cheek line. To make the face seem shorter and more balanced, try a frame that has top-to-bottom depth so it will add depth to the face structure.

Colors of your skin, hair and eyes will effect your decision

Skin tone is a primary factor in determining the right eyeglass color. All tones fall into two different color bases ? blue (cool) or yellow (warm). A cool complexion has blue or pink traces while a warm complexion has a “peaches and cream” or yellow shine. Eye color is usually a second rate reason in choosing your eyeglasses due to the wide range of eye colors. For example, blue eyes can range from a cool almost violet color all the way to a pale-blue, which is a warm color. Brown eyes can range from a light shade which is cool, all the way to a dark almost black warm color.

Hair colors are also considered either cool or warm. Strawberry Blond, white, salt-and-pepper gray, and light brown are all cool colors. Golden blond, flat black, brown-gold, red and “dirty” gray are all considered warm colors. Once you have determined if you are a cool or warm color, you will then be able to find the eyeglasses that will best suit your needs. Some examples of frame colors for cool coloring are black, dark brown, blue-gray, plum, magenta, blue and a dark turquoise. Warm coloring will be best fit to wear frames with the following colors: gold, copper, peach, light tan, orange, coral, bright red, off-white, warm blue and light turquoise.

Final decision when choosing your eyeglasses

At the end of the day, you must be completely happy with your choice in eyeglasses because you will be the only one wearing them every day and you will need to be content with your choice so that you will want to wear your eyeglasses daily and in turn will keep your eyesight the same or better in the long run. This is a guideline to help you choose the best frame to suit your shape and coloring, but you ultimately will be the one making the deciding vote. We do recommend that you follow this format when choosing your eyeglasses as well as do the Vision Council of America (VCA). Remembering to choose the right eyeglass frames based upon your face shape and your warm or cool coloring will ensure that you are selecting the correct eyeglasses.

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When you check out the line of cheap sunglasses, you do have to do your homework to make sure these sun glasses are not cheap quality. If you are shopping online, you do need to look at the photos of the cheap designer sunglasses, but you also need to read the accompanying descriptions. The frame is an important part of the sunglasses. Plastic frames will not last as long as metal frames, so you need to make sure the designer sun glasses offered for cheap prices are not plastic frames.
If the frame of cheap sunglasses is plastic, read on to see if it contains a metal rod. If so, then these would be good quality cheap designer sunglasses. It is possible to get designer sun glasses, such as Armani, Oakley, Maui Jim and others at cheap prices through the online retailers. This is because most of the online sites selling designer sunglasses do not carry an overhead. If they do, they don?t have a regular store and probably operate out of their homes. This savings of rent and salaries comes back to you in the form of cheap prices.

You also need to look at the color of the lenses. Choose one that you like and that you will be able to see through clearly. Some of the designer sunglasses have polarized lenses and this is a great feature because it cuts down on the glare of the sun. Even when buying cheap sunglasses, you can still choose the color of the lens and you don?t have to sacrifice quality for price.

With the cheap prices charged for sunglasses online, you can now walk out in style wearing designer sunglasses. No one has to know that they are cheap sunglasses and no one will know unless you tell them. Each of the cheap designer sunglasses carries the signature brand on the lens to let you know that you do have authentic designer sun glasses.

Buying cheap sunglasses doesn?t necessarily mean that you are buying bad sunglasses, but you have to do your homework.

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